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The Best Time to Buy a TV

While Black Friday may seem like the right time to make big purchases, you may be surprised to find out that there actually is a best time to buy a new TV.

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The best times to buy a TV are 4th of July, 4th of July Weekend, Amazon Prime Day, Black Friday, Black Friday Weekend, Cyber Monday, Father's Day, Labor Day, Memorial Day, Memorial Day Weekend, Labor Day Weekend, holiday season, right before Super Bowl, and start of year.

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TVs are rarely on sale—about 17% of the year, or an average of 1-in-5.8 days.

rarely on sale
17%
of year on sale
14
sale periods
63
sale days
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The best months to buy a TV are January, February, May, June, July, August, September, November, and December.

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The best holidays to buy a TV are 4th of July, Father's Day, Labor Day, and Memorial Day.

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the best time to buy a TV
Victoria Pena's Profile Picture
Victoria Pena
BTTB Researcher
6 min. read

So, you’re looking to upgrade to a bigger and better television? Over the last few years, TVs with all the bells and whistles have become much more reasonably priced, but there are still ways to save even more money on a TV. In fact, there are several times during the year that you should be looking out for sales.

Yes, we all know that Black Friday and Cyber Monday are THE days for deals on electronics of all sorts, but there are plenty of other days of the year to sneak into the store and grab yourself a smart TV at a great price. Let’s take a look at the best time of the year to buy a TV.

New TV Release Cycle

One of the first things you should do is start following the release cycle for new television sets. If you aren’t concerned with getting the most recent model, you can save a buck by waiting for the release of a new TV from the brand you like and snag one at a discounted rate from the year before.

New TV models are typically released starting in March when the NCAA tournament March Madness starts. The release cycle continues into April and through May, so keep an eye on it for discounts.

Super Bowl Season

What better time of year to upgrade to a nice big TV than right before the biggest football game of the year? January and February are two of the best months to buy a TV in because retailers know people are going to be upgrading for the Super Bowl, so they want to draw you in with deals.

17% of Americans planned on buying a new TV around the Super Bowl [in 2020].

According to a survey done by NerdWallet[2], 17% of Americans planned on buying a new TV around the Super Bowl in 2020. This applies specifically to TVs on the larger side. If you are looking to score a good deal during Super Bowl season, the sales are typically on 49-65-inch TV sets. Go big or go home, as they say.

Amazon Prime Day

Prime Day typically happens during the second week of July. They will have bundles online that pair a TV with a Firestick, and some deals can be under $200. Prime day is a competitive sport, so plan accordingly, do your research and make sure you are online to get the item you want because things sell out very fast.

The Month of August

The best month of the year other than the holidays to buy a TV is August. This is because of the back to school specials and Labor Day. When parents send their kids off to college, it’s usually with a small TV for their dorm. Retailers have caught onto this, so there will be deals usually up to 30% off of smaller TV sets for back to school specials.

The best month of the year other than the holidays to buy a TV is August

So, if you aren’t concerned with getting a large TV, keep your eye out for deals throughout the month of August. The sales will usually last throughout Labor Day.

Holidays

Of course, the best time to buy a TV is typically around the holidays.

Three-Day Holiday Weekends

All three-day holiday weekends will have some sort of deal to draw people in on their free day. There also cannot be mention of buying televisions on a holiday without mentioning Black Friday and Cyber Monday.

Black Friday and Cyber Monday

Black Friday, the day after Thanksgiving is notorious for door buster sales on electronic devices such as TVs. The deals, however, are not always on the best models.

Most Black Friday deals are on TVs that are called “derivatives”.

Most Black Friday deals are on TVs that are called “derivatives”. They are new TVs, but without all of the features of the more high-end models. So, you’re still getting a nice TV, but maybe not the best on the market.

If you want to avoid the chaos and crowds of Black Friday but still check out the deals, they last through the next week with Cyber Monday, where you can purchase similar items online instead.

Day After Christmas

After the chaos of the gift giving season, the next best time to buy a TV would be the day after Christmas. Everyone has that holiday gift money burning a hole in their pocket, and retailers know that deals will draw people in to buy TVs. The deals are not a gift to the customers, however. The end of the year is prime time for stores to get rid of inventory to make room on the floor for the new year. They scratch your back with deals, you scratch theirs getting inventory out of their store.

New Year’s Eve

Speaking of the end of the year, another great day to buy a TV is New Year’s Eve. This is crunch time to get inventory out of the store before the new year begins. Your best plan of action is to watch the prices of TVs throughout December and see how low they get and where which retailer has the best price and go on the last day of the year if you can.

Father’s Day

Another holiday to keep an eye on is Father’s Day. What do dads want more than anything? A gigantic brand-new TV, of course. Retailers like to play up this gimmick and advertise hot deals for Father’s Day, which is typically in June. If you are looking for a new TV and don’t want to wait for holiday season specials, this may be your time to buy.

If you are looking to buy a new TV, waiting in line on Black Friday isn’t your only option anymore. Buying in the Fall and Winter will still yield the most opportunity for sales, but checking around Father’s Day and other three-day weekend holidays can provide just as much savings.

Do your research before shopping, and keep an eye on prices before pulling the trigger on something. If you aren’t concerned with having the newest model, pay attention to the release cycle to get your hands on last year’s model at a discounted rate. You never know what kind of deals you’ll find during the best times to buy a TV.

FAQ

Let's recap by answering some key questions:

When is the best time to buy a TV?

The best times to buy a TV are 4th of July, 4th of July Weekend, Amazon Prime Day, Black Friday, Black Friday Weekend, Cyber Monday, Father's Day, Labor Day, Memorial Day, Memorial Day Weekend, Labor Day Weekend, holiday season, right before Super Bowl, and start of year.

Why 4th of July is a good time to buy a TV:

TVs are typically on sale during the 4th of July due to retailers wanting to capitalize on the holiday and increase sales and also because it falls during the summer when many people are looking to upgrade their home entertainment systems.

Why 4th of July Weekend is a good time to buy a TV:

TVs are typically on sale during the 4th of July Weekend due to retailers wanting to capitalize on the holiday and increase sales and also because it falls during the summer when many people are looking to upgrade their home entertainment systems.

Why Amazon Prime Day is a good time to buy a TV:

TVs are on sale during Amazon Prime Day because it is one of the most popular and highly anticipated shopping events of the year, making it an ideal time for retailers to offer significant discounts and attract more customers.

Why Black Friday is a good time to buy a TV:

TVs are typically on sale during Black Friday because it is a popular holiday shopping event, and retailers offer significant discounts on TVs to attract customers and boost sales.

Why Black Friday Weekend is a good time to buy a TV:

TVs are typically on sale during Black Friday Weekend because it is a popular holiday shopping event, and retailers offer significant discounts on TVs to attract customers and boost sales.

Why Cyber Monday is a good time to buy a TV:

TVs are typically on sale during Cyber Monday because it is a popular holiday shopping event, and retailers offer significant discounts on TVs to attract customers and boost sales.

Why Father's Day is a good time to buy a TV:

TVs are on sale during Father's Day because it is a popular holiday for gift-giving, and many retailers take advantage of the increased demand by offering discounts and promotions to attract customers.

Why holiday season is a good time to buy a TV:

TVs are often on sale during the holiday season because retailers want to attract customers with competitive prices and take advantage of increased consumer spending during this time.

Why Labor Day is a good time to buy a TV:

TVs are on sale during Labor Day because it is a popular holiday for consumers to make large purchases, and retailers take advantage of the increased demand by offering discounts and promotions.

Why Memorial Day is a good time to buy a TV:

TVs are on sale during Memorial Day because it is a holiday weekend that marks the beginning of summer, and retailers use this opportunity to attract customers with promotions and discounts.

Why Memorial Day Weekend is a good time to buy a TV:

TVs are on sale during Memorial Day Weekend because it is a holiday weekend that marks the beginning of summer, and retailers use this opportunity to attract customers with promotions and discounts.

Why right before Super Bowl is a good time to buy a TV:

A large percentage of Americans (17% in 2020) upgrade their televisions in preparation for that big Super Bowl party; retailers capitalize on this trend through massive sales.

Why start of year is a good time to buy a TV:

January begins the perfect storm for TV sales: Unsold holiday stock, retailers looking to clear out old models for March's new model release season (when the NCAA tournament, March Madness, starts), and people looking to upgrade for that big Super Bowl party.

Why Labor Day Weekend is a good time to buy a TV:

TVs are on sale during Labor Day Weekend because it is a popular holiday for consumers to make large purchases, and retailers take advantage of the increased demand by offering discounts and promotions.

How often are TVs on sale?

TVs are rarely on sale, approximately 63 days each year, spanning 14 distinct sale periods—that's 17% of the year.

What are the best months to buy a TV?

The best months to buy TVs are January, February, May, June, July, August, September, November, and December.

What are the best holidays to buy a TV?

The best holidays to buy a TV are 4th of July, Father's Day, Labor Day, and Memorial Day.

Why 4th of July is a good holiday to buy a TV:

TVs are typically on sale during the 4th of July due to retailers wanting to capitalize on the holiday and increase sales and also because it falls during the summer when many people are looking to upgrade their home entertainment systems.

Why Father's Day is a good holiday to buy a TV:

TVs are on sale during Father's Day because it is a popular holiday for gift-giving, and many retailers take advantage of the increased demand by offering discounts and promotions to attract customers.

Why Labor Day is a good holiday to buy a TV:

TVs are on sale during Labor Day because it is a popular holiday for consumers to make large purchases, and retailers take advantage of the increased demand by offering discounts and promotions.

Why Memorial Day is a good holiday to buy a TV:

TVs are on sale during Memorial Day because it is a holiday weekend that marks the beginning of summer, and retailers use this opportunity to attract customers with promotions and discounts.

What's the best place to buy a TV?

The best place to buy a TV is at Amazon, Best Buy, and Costco.

  1. "When new TVs are usually released" (Business Insider)
  2. "When Is the Best Time to Buy a TV?" (NerdWallet)
  3. "The best time to buy a TV" (Digital Trends)

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