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The Best Time to Buy Baby Clothes

Did you know there's a best time to buy baby clothes? Learn exactly when to purchase in order to save the most money.

The best times to buy baby clothes are Black Friday, Black Friday Weekend, Cyber Monday, Labor Day, Labor Day Weekend, Memorial Day, Memorial Day Weekend, Presidents' Day, Presidents' Day Weekend, back to school season, end of summer, end of winter, and holiday season.

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Baby clothes are often on sale—about 36% of the year, or an average of 1-in-2.8 days.

often on sale
36%
of year on sale
13
sale periods
132
sale days
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The best months to buy baby clothes are February, March, May, August, September, November, and December.

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The best holidays to buy baby clothes are Labor Day, Memorial Day, and Presidents' Day.

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Shemi Freytes
Data Scientist & BTTB Founder

FAQ

Let's recap by answering some key questions:

When is the best time to buy baby clothes?

The best times to buy baby clothes are Black Friday, Black Friday Weekend, Cyber Monday, Labor Day, Labor Day Weekend, Memorial Day, Memorial Day Weekend, Presidents' Day, Presidents' Day Weekend, back to school season, end of summer, end of winter, and holiday season.

Back to School Season

Baby clothes are on sale during back-to-school season because parents are often focused on purchasing school supplies and clothing for their older children, making it less competitive for retailers to attract sales for baby clothing.

Black Friday

Baby clothes are on sale during Black Friday as retailers seek to capitalize on the busy holiday shopping season, and parents may take advantage of the discounts to stock up on clothing for their growing babies.

Black Friday Weekend

Baby clothes are on sale during Black Friday Weekend as retailers seek to capitalize on the busy holiday shopping season, and parents may take advantage of the discounts to stock up on clothing for their growing babies.

Cyber Monday

Baby clothes are on sale during Cyber Monday as retailers seek to capitalize on the busy holiday shopping season, and parents may take advantage of the discounts to stock up on clothing for their growing babies.

End of Summer

Baby clothes are often put on sale at the end of summer because parents are starting to prepare for cooler weather. This makes most parents less likely to purchase summer clothing for their children, making it a good opportunity for retailers to clear out their inventory.

End of Winter

Baby clothes are often put on sale at the end of winter as parents begin to prepare for warmer weather. This shift makes most parents less inclined to buy winter clothing for their children, presenting retailers with a prime opportunity to clear out their inventory.

Holiday Season

Baby clothes are typically on sale during the holiday season due to an increase in demand and competition among retailers, as well as the need for parents to purchase gifts and outfits for their little ones.

Labor Day

Baby clothes are often included in Labor Day sales because it is a popular time for parents to stock up on clothing for their growing children while also taking advantage of discounted prices.

Labor Day Weekend

Baby clothes are often included in Labor Day Weekend sales because it is a popular time for parents to stock up on clothing for their growing children while also taking advantage of discounted prices.

Memorial Day

Baby clothes are often put on sale during Memorial Day as retailers look to clear out excess inventory from the previous season and make room for new summer styles. This makes it the perfect time for parents to stock up on discounted items for their little ones.

Memorial Day Weekend

Baby clothes are often put on sale during Memorial Day Weekend as retailers look to clear out excess inventory from the previous season and make room for new summer styles. This makes it the perfect time for parents to stock up on discounted items for their little ones.

Presidents' Day

Presidents' Day is a great day to buy baby clothes because many retailers offer significant discounts and sales to celebrate the holiday. This makes it an ideal time for parents and caregivers to stock up on necessary items for their little ones.

Presidents' Day Weekend

Presidents' Day Weekend is a great time to buy baby clothes because many retailers offer significant discounts and sales to celebrate the holiday. This makes it ideal for parents and caregivers to stock up on necessary items for their little ones.

How often are baby clothes on sale?

Baby clothes are often on sale, approximately 132 days each year, spanning 13 distinct sale periods—that's 36% of the year.

What are the best months to buy baby clothes?

The best months to buy baby clothes are February, March, May, August, September, November, and December.

What are the best holidays to buy baby clothes?

The best holidays to buy baby clothes are Labor Day, Memorial Day, and Presidents' Day.

What's the best place to buy baby clothes?

The best place to buy baby clothes is at Amazon.

BTTB is reader-supported. As an Amazon Associate, we may earn a small commission at no cost to you when you buy through our links.

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