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The Best Time to Buy a Wedding Dress

Did you know there's a best time to buy a wedding dress? Learn exactly when to purchase in order to save the most money.

The best times to buy a wedding dress are 4th of July, 4th of July Weekend, Black Friday, Black Friday Weekend, Cyber Monday, Labor Day, Labor Day Weekend, Memorial Day, Memorial Day Weekend, all of August, all of January, and all of July.

Wedding dresses are often on sale—about 28% of the year, or an average of 1-in-3.6 days.

often on sale
28%
of year on sale
12
sale periods
102
sale days

The best months to buy a wedding dress are January, May, July, August, September, November, and December.

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The best holidays to buy a wedding dress are 4th of July, Labor Day, and Memorial Day.

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the best time to buy a wedding dress
Tayler Riouff's Profile Picture
Tayler Riouff
Managing Editor

FAQ

Let's recap by answering some key questions:

When is the best time to buy a wedding dress?

The best times to buy a wedding dress are 4th of July, 4th of July Weekend, Black Friday, Black Friday Weekend, Cyber Monday, Labor Day, Labor Day Weekend, Memorial Day, Memorial Day Weekend, all of August, all of January, and all of July.

Why 4th of July is a good time to buy a wedding dress:

The 4th of July is a great time to buy a wedding dress because many retailers offer discounts and sales, making it an ideal opportunity to save money on such an important purchase.

Why 4th of July Weekend is a good time to buy a wedding dress:

The 4th of July Weekend is a great time to buy a wedding dress because many retailers offer discounts and sales, making it an ideal opportunity to save money on such an important purchase.

Why all of August is a good time to buy a wedding dress:

August is a great time to buy a wedding dress as the busy wedding season is coming to an end, meaning that there are often sales and discounts available.

Why Black Friday is a good time to buy a wedding dress:

Black Friday is a good time to buy a wedding dress because many retailers offer significant discounts and promotions, allowing brides to save money on their dream dress.

Why Black Friday Weekend is a good time to buy a wedding dress:

Black Friday Weekend is a good time to buy a wedding dress because many retailers offer significant discounts and promotions, allowing brides to save money on their dream dress.

Why Cyber Monday is a good time to buy a wedding dress:

Cyber Monday is a good time to buy a wedding dress because many retailers offer significant discounts and promotions, allowing brides to save money on their dream dress.

Why all of January is a good time to buy a wedding dress:

January is an opportune time to purchase a wedding dress due to the abundance of sales, as retailers need to make room for new bridal season releases and offer discounts on current inventory.

Why all of July is a good time to buy a wedding dress:

July is a prime time for purchasing a wedding dress because many retailers offer sales and promotions specifically targeting summer brides, making it an ideal opportunity to find the perfect dress at a discounted price.

Why Labor Day is a good time to buy a wedding dress:

Labor Day often marks the end of summer and the beginning of fall, making it a great time to buy a wedding dress, as stores typically have sales and discounts to clear out their summer inventory.

Why Labor Day Weekend is a good time to buy a wedding dress:

Labor Day Weekend often marks the end of summer and the beginning of fall, making it a great time to buy a wedding dress, as stores typically have sales and discounts to clear out their summer inventory.

Why Memorial Day is a good time to buy a wedding dress:

Memorial Day is a great time to buy a wedding dress because many stores offer sales and discounts, making it an ideal opportunity to save money on such a significant purchase.

Why Memorial Day Weekend is a good time to buy a wedding dress:

Memorial Day Weekend is a great time to buy a wedding dress because many stores offer sales and discounts, making it an ideal opportunity to save money on such a significant purchase.

How often are wedding dresses on sale?

Wedding dresses are often on sale, approximately 102 days each year, spanning 12 distinct sale periods—that's 28% of the year.

What are the best months to buy a wedding dress?

The best months to buy wedding dresses are January, May, July, August, September, November, and December.

What are the best holidays to buy a wedding dress?

The best holidays to buy a wedding dress are 4th of July, Labor Day, and Memorial Day.

Why 4th of July is a good holiday to buy a wedding dress:

The 4th of July is a great time to buy a wedding dress because many retailers offer discounts and sales, making it an ideal opportunity to save money on such an important purchase.

Why Labor Day is a good holiday to buy a wedding dress:

Labor Day often marks the end of summer and the beginning of fall, making it a great time to buy a wedding dress, as stores typically have sales and discounts to clear out their summer inventory.

Why Memorial Day is a good holiday to buy a wedding dress:

Memorial Day is a great time to buy a wedding dress because many stores offer sales and discounts, making it an ideal opportunity to save money on such a significant purchase.

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