What to Buy in February 2023

Washers and dryers are one of the large appliances that retailers offer huge discounts on during the three-day Presidents' Day weekend sale.

The furniture industry normally operates on a biannual schedule, releasing new indoor furniture styles twice per year: spring and fall. In the Northern Hemisphere, February marks the end of winter, when retailers discount their old stock prior to releasing new spring styles.

Just as with mattresses, Presidents' Day is in February and is a huge day for appliance purchases—particularly large appliances that people like to window-shop in person such as refrigerators, washing machines, and dryers. Retailers seek to take advantage of the three-day weekend that most workers have off to get them into the store (or online) with great deals.

After the “New Year New Me” month is over, a lot of that fitness equipment gets returned. Retailers are going to turn around and get the inventory back out of their stores, so look for sales on both new and open-box fitness equipment. People will generally buy the equipment, never take it out of the box and return it within the return policy time frame.

Presidents' Day is on the third Monday of February. Mattress retailers run some of the biggest sales during three-day weekend holidays, including Presidents' Day. This is because many people prefer to try out mattresses in person and the extra day off is the perfect time to capitalize on this consumer trend.

February is part of the spring sales cycle when manufacturers try to get rid of last year's fridge models to make room for new ones. Presidents' Day (the third Monday of February) is a particularly great time to buy since retailers will offer additional sales during the three-day weekend.

February is part of Wave Season, when cruise companies run lots of promotions in preparation for people booking spring and summer cruises.

A large percentage of Americans (17% in 2020) upgrade their televisions in preparation for that big Super Bowl party; retailers capitalize on this trend through massive sales.

The furniture industry normally releases new indoor furniture styles during spring and fall. This means the end of winter (January and February) is a good time to get great deals on the previous year's styles.

As far as electronics go, televisions are the only things that are really on deep sale in February. Manufacturers and retailers seek to capitalize on Super Bowl parties and upcoming NCAA March Madness TV upgrade opportunities by offering steep discounts.

Surprisingly, fall and winter usually see fewer people shopping for jacuzzis so manufacturers have to offer steep discounts to keep their inventory moving.

Brick-and-mortar stores rarely stock patio furniture during winter, but online retailers continue to sell it. During mid-winter (including February), these online retailers are looking to clear warehouse space to make room for new spring products, meaning excellent online deals can be had.