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What to Buy in January 2024

You can save big by buying these things in January.

Shemi Freytes's Profile Picture
Shemi Freytes
Data Scientist & BTTB Founder
8 min. read

Remember, most pricing is cyclical. Below, we've outlined the 26 products you can save the most on during the month of January. These are the items that will bring the greatest discounts—buy at just the right time and save big.

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Best time to buy a refrigerator

1. Refrigerators

Why January is a good month to buy

Fridge manufacturers roll out their new models during spring, which means retailers need to liquidate last year's models to make space for new inventory (since, you know, fridges are big). This liquidation period starts in January. Continue reading

Sale rarity: Often on sale (37% of year; 14 sale periods; 134 sale days)


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Best time to buy electronics

2. Electronics

Why January is a good month to buy

Black Friday might be the king of electronics sale periods, but January is when leftover stock is sold at a steep discount across every category. Continue reading

Sale rarity: Rarely on sale (19% of year; 7 sale periods; 69 sale days)


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Best time to buy bedding and linens

3. Bedding and Linens

Why January is a good month to buy

January is the prime time to buy bedding and linens. Most bedding and linen retailers hold what's called a “White Sale” each January to sell their products at a steep discount. Continue reading

Sale rarity: Rarely on sale (18% of year; 5 sale periods; 66 sale days)


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Best time to buy a car

4. Cars

Keep an eye out for "aged inventory," which refers to any inventory that has remained unsold for a period of time. Continue reading

Sale rarity: Almost never on sale (13% of year; 13 sale periods; 46 sale days)


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Best time to buy a cruise

5. Cruises

Why January is a good month to buy

January is the start of "Wave Season" when cruise companies run a ton of promotions in preparation for people booking their spring and summer cruises. Continue reading

Sale rarity: Rarely on sale (22% of year; 4 sale periods; 81 sale days)


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Best time to buy fitness equipment

6. Fitness Equipment

Why January is a good month to buy

Sporting goods stores know that New Year's resolutions mean more people want to get in shape. Watch for lots of sales on home and office fitness equipment in January as demand spikes. Continue reading

Sale rarity: Almost never on sale (14% of year; 10 sale periods; 50 sale days)


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Best time to buy a snow blower

7. Snow Blowers

When winter hits, a reliable snow blower is one of the most crucial items to keep your home clear and easy to access. Knowing the best time to buy one can take time and effort—but we've already done the work for you. Continue reading

Sale rarity: Often on sale (34% of year; 9 sale periods; 124 sale days)


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Best time to buy a TV

8. TVs

Why January is a good month to buy

January begins the perfect storm for TV sales: Unsold holiday stock, retailers looking to clear out old models for March's new model release season (when the NCAA tournament, March Madness, starts), and people looking to upgrade for that big Super Bowl party. Continue reading

Sale rarity: Rarely on sale (16% of year; 14 sale periods; 60 sale days)


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9. Down Comforters

Did you know there's a best time to buy a down comforter? Learn exactly when to purchase in order to save the most money. Continue reading

Sale rarity: Often on sale (30% of year; 16 sale periods; 109 sale days)


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10. Curtains

Did you know there's a best time to buy curtains? Learn exactly when to purchase in order to save the most money. Continue reading

Sale rarity: Rarely on sale (22% of year; 15 sale periods; 81 sale days)


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11. Wedding Dresses

Did you know there's a best time to buy a wedding dress? Learn exactly when to purchase in order to save the most money. Continue reading

Sale rarity: Often on sale (28% of year; 12 sale periods; 102 sale days)


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12. Bed Sheets

Did you know there's a best time to buy bed sheets? Learn exactly when to purchase in order to save the most money. Continue reading

Sale rarity: Often on sale (30% of year; 16 sale periods; 109 sale days)


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13. Bath Towels

Did you know there's a best time to buy bath towels? Learn exactly when to purchase in order to save the most money. Continue reading

Sale rarity: Rarely on sale (22% of year; 15 sale periods; 81 sale days)


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14. Air Fryers

Did you know there's a best time to buy an air fryer? Learn exactly when to purchase in order to save the most money. Continue reading

Sale rarity: Rarely on sale (21% of year; 14 sale periods; 78 sale days)


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15. Treadmills

Did you know there's a best time to buy a treadmill? Learn exactly when to purchase in order to save the most money. Continue reading

Sale rarity: Rarely on sale (16% of year; 15 sale periods; 58 sale days)


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16. Winter Coats

Did you know there's a best time to buy a winter coat? Learn exactly when to purchase in order to save the most money. Continue reading

Sale rarity: Often on sale (43% of year; 16 sale periods; 158 sale days)


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Best time to buy an artificial christmas tree

17. Artificial Christmas Trees

Why January is a good month to buy

It's hard to be farther from Christmas than at the beginning of January. Stock up for next year and save big as leftover artificial Christmas trees are liquidated. Continue reading

Sale rarity: Almost never on sale (8% of year; 8 sale periods; 31 sale days)


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Best time to buy a dishwasher

18. Dishwashers

Why January is a good month to buy

New Year's sales on dishwashers extend into the first week of January and are advertised well in advance. These sales are the result of retailers trying to clear out their remaining holiday sales inventory. Continue reading

Sale rarity: Often on sale (36% of year; 10 sale periods; 133 sale days)


Check best dates
Best time to buy a hot tub

19. Hot Tubs

Why January is a good month to buy

Surprisingly, fall and winter usually see fewer people shopping for jacuzzis so manufacturers have to offer steep discounts to keep their inventory moving. Continue reading

Sale rarity: Almost always on sale (62% of year; 12 sale periods; 226 sale days)


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Best time to buy patio furniture

20. Patio Furniture

Why January is a good month to buy

Brick-and-mortar stores rarely stock patio furniture during winter, but online retailers continue to sell it. During mid-winter (i.e. January), these online retailers are looking to clear warehouse space to make room for new spring products, meaning excellent online deals can be had. Continue reading

Sale rarity: Often on sale (50% of year; 11 sale periods; 182 sale days)


Check best dates

21. Pillowcases

Did you know there's a best time to buy pillowcases? Learn exactly when to purchase in order to save the most money. Continue reading

Sale rarity: Often on sale (45% of year; 19 sale periods; 164 sale days)


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22. Purses

Did you know there's a best time to buy a purse? Learn exactly when to purchase in order to save the most money. Continue reading

Sale rarity: Often on sale (49% of year; 17 sale periods; 178 sale days)


Check best dates

23. Rugs

Did you know there's a best time to buy rugs? Learn exactly when to purchase in order to save the most money. Continue reading

Sale rarity: Often on sale (37% of year; 18 sale periods; 136 sale days)


Check best dates

24. Shoes

Did you know there's a best time to buy shoes? Learn exactly when to purchase in order to save the most money. Continue reading

Sale rarity: Often on sale (49% of year; 17 sale periods; 178 sale days)


Check best dates

25. Tools

Did you know there's a best time to buy tools? Learn exactly when to purchase in order to save the most money. Continue reading

Sale rarity: Almost always on sale (55% of year; 18 sale periods; 199 sale days)


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26. Lamps

Did you know there's a best time to buy a lamp? Learn exactly when to purchase in order to save the most money. Continue reading

Sale rarity: Often on sale (36% of year; 15 sale periods; 132 sale days)


Check best dates

January FAQ

Yes, January is a good time to buy a refrigerator. Why? Fridge manufacturers roll out their new models during spring, which means retailers need to liquidate last year's models to make space for new inventory (since, you know, fridges are big). This liquidation period starts in January. Check best dates

Yes, January is a good time to buy electronics. Why? Black Friday might be the king of electronics sale periods, but January is when leftover stock is sold at a steep discount across every category. Check best dates

Yes, January is a good time to buy bedding and linens. Why? January is the prime time to buy bedding and linens. Most bedding and linen retailers hold what's called a “White Sale” each January to sell their products at a steep discount. Check best dates

Yes, January is a good time to buy a car. Check best dates

Yes, January is a good time to buy a cruise. Why? January is the start of "Wave Season" when cruise companies run a ton of promotions in preparation for people booking their spring and summer cruises. Check best dates

Yes, January is a good time to buy fitness equipment. Why? Sporting goods stores know that New Year's resolutions mean more people want to get in shape. Watch for lots of sales on home and office fitness equipment in January as demand spikes. Check best dates

Yes, January is a good time to buy a snow blower. Check best dates

Yes, January is a good time to buy a TV. Why? January begins the perfect storm for TV sales: Unsold holiday stock, retailers looking to clear out old models for March's new model release season (when the NCAA tournament, March Madness, starts), and people looking to upgrade for that big Super Bowl party. Check best dates

Yes, January is a good time to buy a down comforter. Check best dates

Yes, January is a good time to buy curtains. Check best dates

Yes, January is a good time to buy a wedding dress. Check best dates

Yes, January is a good time to buy bed sheets. Check best dates

Yes, January is a good time to buy bath towels. Check best dates

Yes, January is a good time to buy an air fryer. Check best dates

Yes, January is a good time to buy a treadmill. Check best dates

Yes, January is a good time to buy a winter coat. Check best dates

Yes, January is a good time to buy an artificial christmas tree. Why? It's hard to be farther from Christmas than at the beginning of January. Stock up for next year and save big as leftover artificial Christmas trees are liquidated. Check best dates

Yes, January is a good time to buy a dishwasher. Why? New Year's sales on dishwashers extend into the first week of January and are advertised well in advance. These sales are the result of retailers trying to clear out their remaining holiday sales inventory. Check best dates

Yes, January is a good time to buy a hot tub. Why? Surprisingly, fall and winter usually see fewer people shopping for jacuzzis so manufacturers have to offer steep discounts to keep their inventory moving. Check best dates

Yes, January is a good time to buy patio furniture. Why? Brick-and-mortar stores rarely stock patio furniture during winter, but online retailers continue to sell it. During mid-winter (i.e. January), these online retailers are looking to clear warehouse space to make room for new spring products, meaning excellent online deals can be had. Check best dates

Yes, January is a good time to buy pillowcases. Check best dates

Yes, January is a good time to buy a purse. Check best dates

Yes, January is a good time to buy rugs. Check best dates

Yes, January is a good time to buy shoes. Check best dates

Yes, January is a good time to buy tools. Check best dates

Yes, January is a good time to buy a lamp. Check best dates

No. January is not a good time to buy appliances. Check best dates

No. January is not a good time to buy furniture. Check best dates

No. January is not a good time to buy a grill or BBQ. Check best dates

No. January is not a good time to buy a mattress. Check best dates

No. January is not a good time to buy a truck. Check best dates

No. January is not a good time to buy a washer and dryer. Check best dates

No. January is not a good time to buy a laptop. Check best dates

No. January is not a good time to buy a lawn mower. Check best dates

No. January is not a good time to buy a guitar. Check best dates

No. January is not a good time to buy a piano. Check best dates

No. January is not a good time to buy drums. Check best dates

No. January is not a good time to buy an electric scooter. Check best dates

No. January is not a good time to buy earbuds. Check best dates

No. January is not a good time to buy an e-reader. Check best dates

No. January is not a good time to buy a gaming pc. Check best dates

No. January is not a good time to buy an upright freezer. Check best dates

No. January is not a good time to buy a freezer. Check best dates

No. January is not a good time to buy a chest freezer. Check best dates

No. January is not a good time to buy DNA testing kits. Check best dates

No. January is not a good time to buy a digital camera. Check best dates

No. January is not a good time to buy a coffee maker. Check best dates

No. January is not a good time to buy a video game console. Check best dates

No. January is not a good time to buy video games. Check best dates

No. January is not a good time to buy a MacBook. Check best dates

No. January is not a good time to buy a gaming keyboard. Check best dates

No. January is not a good time to buy a desktop computer. Check best dates

No. January is not a good time to buy a computer monitor. Check best dates

No. January is not a good time to buy computer hardware. Check best dates

No. January is not a good time to buy a computer. Check best dates

No. January is not a good time to buy a computer mouse. Check best dates

No. January is not a good time to buy a computer keyboard. Check best dates

No. January is not a good time to buy winter clothes. Check best dates

No. January is not a good time to buy summer clothes. Check best dates

No. January is not a good time to buy clothing. Check best dates

No. January is not a good time to buy candles. Check best dates

No. January is not a good time to buy camping gear. Check best dates

No. January is not a good time to buy books. Check best dates

No. January is not a good time to buy board games. Check best dates

No. January is not a good time to buy a blender. Check best dates

No. January is not a good time to buy a bicycle. Check best dates

No. January is not a good time to buy a backpack. Check best dates

No. January is not a good time to buy baby clothes. Check best dates

No. January is not a good time to buy office furniture. Check best dates

No. January is not a good time to buy an office chair. Check best dates

No. January is not a good time to buy baby furniture. Check best dates

No. January is not a good time to buy an Apple Watch. Check best dates

No. January is not a good time to buy an air purifier. Check best dates

No. January is not a good time to buy headphones. Check best dates

No. January is not a good time to buy an iPhone. Check best dates

No. January is not a good time to buy an iPad. Check best dates

No. January is not a good time to buy luggage. Check best dates

No. January is not a good time to buy a tablet. Check best dates

No. January is not a good time to buy a video doorbell or doorbell camera. Check best dates

No. January is not a good time to buy area rugs. Check best dates

No. January is not a good time to buy bedroom furniture. Check best dates

No. January is not a good time to buy a coffee table. Check best dates

No. January is not a good time to buy a couch. Check best dates

No. January is not a good time to buy dining room furniture. Check best dates

No. January is not a good time to buy a fitness tracker. Check best dates

No. January is not a good time to buy a hair dryer. Check best dates

No. January is not a good time to buy a hammock. Check best dates

No. January is not a good time to buy hiking boots. Check best dates

No. January is not a good time to buy hiking gear. Check best dates

No. January is not a good time to buy kids' bedroom furniture. Check best dates

No. January is not a good time to buy living room furniture. Check best dates

No. January is not a good time to buy a printer. Check best dates

No. January is not a good time to buy a recliner. Check best dates

No. January is not a good time to buy a robot vacuum. Check best dates

No. January is not a good time to buy a smartphone. Check best dates

No. January is not a good time to buy a suitcase. Check best dates

No. January is not a good time to buy a tent. Check best dates

No. January is not a good time to buy tires. Check best dates

No. January is not a good time to buy a vacuum cleaner. Check best dates

Next: February